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Tips from a Telenet Kickstart mentor: Thomas Deschepper

  • On November 30, 2016
  • digital startups, how to start a startup, start it@kbc, startup community, startup companies, startup programmes, startup tips, Telenet Kickstart

Tips from a Telenet Kickstart mentor: Thomas Deschepper

Never hesitant to invest in innovative ideas, Telenet is deeply involved in its Kickstart programme. Telenet employees are equally involved, actively sharing their expertise and knowledge with the startup community. Telenet Kickstart mentor Thomas Deschepper is one of these enthusiasts: he organises international trips and hosts startup events. As an Investor Relations Manager, Thomas is also something of a networking expert. While he hesitates to call himself a ‘whiz kid’, he does know a thing or two about programming, so he feels right at home among the digital entrepreneurs Telenet is kick-starting.

Thomas’ words of wisdom…

1.     It takes more than coding skills

Running a startup means running a business. So, unfortunately, having a cool idea and the coding skills to turn that idea into a reality is not enough. You need to devote a lot of time and effort to aspects such as sales and go-to-market strategies as well.

2.     Pricing: not a case of setting-and-forgetting

Pricing is an art. Or a science. Or both. In any case, it is not a one-time affair. Pricing depends on the value of your product, how much it costs you to deliver that value, on what the competition is doing, and so on. In other words: regularly updating your prices is key if you want your business to survive.

3.     You’re too big for Belgium

Belgium is about the size of a handkerchief. Keep that in mind not only when you’re developing, but also when you’re marketing your product. Hop in your car and cross those borders!

4.     Rely on experts

Take every chance you get to talk to experts. As the largest startup community in Belgium, Start it@kbc is the place to be for young entrepreneurs looking for advice and support.

5.     Talk to your audience

Don’t develop features that you think will improve your product: ask your users for feedback. Create a prototype or do a limited release, and share it with people who are interested. But don’t give them access right away: ask them to invite one other user in return. You’ll create a buzz and get the conversation started.

Want in on Start it@kbc’s next pitch day? Register here!