SCHIJF JE IN   voor 01/08/2015

The startup dilemma of Best Local

  • On February 23, 2017
  • best local, digital startup, dilemma, notinslider, start it@kbc, startup, startup accelerator, startup blogs, startup company, startups, Telenet Kickstart

The startup dilemma of Best Local

Today, we’re providing Ann Dries, founder of startup Best Local, with a brand-new dilemma to answer. Best Local is an independent company serving as a bridge between Asia and Europe to connect people, businesses and networks to create win-win experience. The question of the day?

What would you choose: launch as fast as possible or develop your idea first?

Well, perhaps you might not immediately expect this, but I’d recommend launching as fast as possible. Surprised? You probably are, but this is in fact the most valuable lesson I’ve learned so far. The one thing you have to realize is this: the market determines whether you succeed, not the start-up. This is why everybody should – that is: in my humble opinion – firstly check out the market: it’s the only way to discover if there’s demand for your product and how much someone’s willing to pay for it.

This I found out the hard way when we launched the first version of our platform. The minute it went online, all kinds of difficulties surfaced. But, what first appeared to be disastrous, turned out to be our salvation. We started over and hired a coach who’s a specialist in the Lean Startup. He provided us with the best advice a start-up could possibly receive:

“Test your market first and then build.”

And this is what I’ve been doing every day since then. I even went as far as China for making inquiries!

Finding the perfect product-market fit is the most important thing you have to do when you’re a start-up entrepreneur. And you can only succeed in this whilst going out on the streets: you want to discover what the customer wants, needs and expects. What you hope or think the customer wants? I’m sorry to break it to you, but… that really doesn’t matter.

So, basically what I’m trying to say, is… Test test test and then build build build!