- On March 2, 2017
- how to start a startup, start it@kbc, startup community, startup companies, startup programmes, startup tips, Stijn Vander Plaetse, Telenet Business, Telenet Kickstart
Telenet Kickstart Jury member Stijn Vander Plaetse has some pointers for you
Vice President of Product & Marketing at Telenet Business Stijn Vander Plaetse has a keen eye for business potential. The Telenet Kickstart jury member has nearly twenty years of product & marketing experience under his belt, which he is more than happy to share with anyone who wants to sign up for the Telenet Kickstart startup accelerator programme.
Stijn’s words of wisdom …
1. Pitch to yourself first
Before setting out to conquer the business world, ask yourself these important questions that your future customers are bound to ask themselves:
- What is the problem your startup is trying to solve?
- How is your product or service going to solve that problem?
- What makes you stand out from the competition?
- How will you support the transition or change management required to use your product or service?
Are you able to answer these questions clearly and concisely, without jargon and in just a few sentences? Then your pitch is good to go.
2. Emphasize what makes you unique
Reeling in the big fish often proves challenging for startups, as large organizations tend to be more risk averse and prefer established business partners – but don’t let that discourage you. When pitching to bigger players, be sure to not only sell your product, but also to emphasize your team’s unique selling points. I always advise startups to adopt a similar approach when pitching to the Telenet Kickstart jury as well. If you are, for instance, a group of PhD students who want to turn their research topic into a startup, highlight your academic background in your pitch.
3. Don’t lose sight of your service or product
Remain open to feedback and new ideas, but be careful not to lose focus on developing your service or product. Execution is the biggest challenge for any startup.
4. Grow your network
Telenet Kickstart gives you a unique opportunity to create an extensive startup network. Even if you don’t make it all the way through, do whatever you can to maintain the network you created so you can continue to learn from other startups’ successes and failures.
Kickstart your startup
Telenet Kickstart is a partner of startit@kbc. Don’t hesitate to sign up for their next pitch day!