- On January 30, 2017
- CRM, crm support, crm system, crm tool, digital startups, email tracking, google crm, how to start a startup, sales automation software, sales crm, sales funnel, sales pipeline, salesflare, start it@kbc, startup community, startup companies, startup crm, startup programmes, startup tips, Telenet Kickstart
A team of 6 and an impressive client base? Salesflare is doing well indeed
Jeroen Corthout and Lieven Jansen were knee-deep in their business intelligence software startup when they suddenly made a 180-degree turn and started working on an intelligent and automatic sales CRM. What happened? Well, while they were looking for an efficient way to organise and keep track of their leads, it dawned on them that other companies would also hugely benefit from the system they had devised … Enter Salesflare, which got a huge boost thanks to Telenet Kickstart. At the moment, Salesflare employs no less than six people and services big and innovative players such as the Silicon Valley-based company Udacity. And that’s not all they’ve been up to!
Salesflare: getting the most out of your data
It’s not hard to see why the likes of Udacity are such a big fan of Salesflare. While most CRM systems require a lot of inputting and manual labour, Salesflare simply works wherever you are. The system automatically extracts data from your email, calendar, social media, company databases, and so on. In short: it gathers a wealth of information in the blink of an eye. The most tedious tasks for salespeople and entrepreneurs are history, which obviously leaves them more time to focus on what really matters. In addition, Salesflare keeps track of what you’ve discussed with your customers, so every team member is on the same page.
Helping more people manage customers rather than data
When Jeroen and Lieven applied for Telenet Kickstart, it was just the two of them. The accelerator – the financial support as well as the community and the training program – really got them going. Now they’re a team of six, servicing an impressive set of customers and generating a good turnover. And that’s obviously not the end of it. Jeroen: “Our growth strategy is twofold. First, we want to advance our product by adding features, but also by improving the overall quality, so that users are pretty much hooked the minute they start using Salesflare. Second, we want to further publicise our solution. Any startup faces the same bottleneck: if people don’t know you, how will they ever become customers?”
Tips for fellow startups
First, Jeroen stresses that you should keep searching for solutions, for answers, … That is part and parcel of running a business, and it takes a certain mindset. It’s about trying new things, asking for feedback and starting all over again if necessary. Jeroen: “Needless to say, this requires a serious amount of perseverance. There’s no such thing as overnight success.” He adds: “It’s also crucial to hire people who can actually get things done. That quality is so much more important than the credentials most people tend to focus on when hiring.” “Lastly, it’s important to get up from your computer and talk to people. If you don’t ask people for feedback, for references or anything else you might need, nothing happens.” Jeroen strongly believes in the power of the community and is happy to answer any sales and marketing question you might have (he’s on Twitter)!
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