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A day in the life of… Helena Gheeraert of start-up Wonky

  • On June 20, 2017
  • Belgian startups, helena gheeraert, notinslider, startit@kbc, startup environment, Telenet Kickstart, vegetables, wonky

A day in the life of… Helena Gheeraert of start-up Wonky

Wonky is a tasty start-up that has embarked on a personal mission to combat the waste of vegetables. Would you believe that right now 45% of all vegetables is wasted? So why not introduce a delicious way of fighting this battle? Exactly. That is why Wonky has put together a scrumptious assortment of dips that are chock-full of saved vegetables. Responsible munching? Thanks to Wonky that’s no longer a problem!

Since we’re a big fan of this start-up, we were interested to find out what a day in the life of a Wonky employee looks like so we thought we’d arrange a meeting with Helena Gheeraert.

6.30 am – Alarm goes off!

As soon as my alarm goes off, I’m ready to jump out of bed and start my day: my eyes open and my internal machine sparks into life… Wonky is always with me! I hop into the shower and go over my schedule for the day. I take the time to enjoy a nutritious breakfast: this is my sacred moment of peace.

7.30 am – Off to work…

As I head out the door, I’m already planning my day because I have several ideas I’d like to pitch to my colleagues today. You’ve probably noticed by now that I’m most productive early in the day so I try to make the most of the morning hours.

8.00 am – Work day starts

When I arrive at the office I’m ready to go: I’m chomping at the bit to start saving tonnes of fresh vegetables. But first I have to get that necessary evil called paperwork out of the way. Fortunately I’ve got a hot cup of coffee to keep me company.

9.00 – The trainees arrive

When the trainees arrive, we sit down and go over the entire day so everyone knows what is expected of them. Possible challenges are also discussed so everyone can start their assignments for the day with peace of mind.

10.00 am – Meeting

Today’s meeting is a crucial one: we are trying to convince quite a few potential distributors of our brand and, consequently, our products! We discuss the possibilities for collaboration and meanwhile we let everyone sample our delicious dips.

11.30 am – Lunch @ the office

After the meeting I return to my office and I grab a quick lunch along the way. Unfortunately it’s not as wholesome as our dips…

12.30 pm – Admin

After lunch I sit down at my computer to finish my administrative tasks: It’s my job to follow up orders, plan deliveries, draw up and settle invoices, etc.

02.00 pm – The real stuff!

With the administrative hassles out of the way, it’s finally time for ‘the real stuff’ – in my opinion, at least. We get together for a thorough, strategic brainstorming session to come up with new ideas on how to save even more vegetables this summer.

03.00 pm – Events, events, events, …

Wonky is taking part in a number of events over the next few weeks. Naturally this also takes a fair bit of planning! That’s why I spend the next hour setting up a transparent event planning to give the entire team an overview of where they have to be at any given time.

04.00 pm – Phone calls

Between 4 and 6 pm I call a number of cold leads… After all, it’s important to stay top-of-mind and what better way to accomplish this than a personal conversation?

06.00 pm – Communication

The key to a good start-up? Impeccable and open communication. That’s why I’m drawing up the communication plan for the coming week. The plan details our social media approach but also includes the newsletter, website, etc. We aim to create a positive presence in every digital channel so it’s only logical that this should take considerable effort and thought!

07.00 pm – Mail check

I conclude my day with a final email check. It’s important to answer and process emails on time so (potential) clients know that Wonky stands for fast and professional communication.

08.00 pm – Leaving for home

The work day is over and I’m very happy with what I was able to accomplish in these productive hours. Now it’s time to head home and recharge my batteries for another busy day at work tomorrow!